Whether your audience is internal, like your sales force or leadership team, or external like your customers base or partner community, if you want to inspire them to action you need to create an experience especially tailored to who they are. You need to emotionally engage them with a sense of purpose – and you have to intellectually prepare them with the knowledge and skills they’ll need to contribute.
I believe a real dialog amongst a community united by a purpose is the most powerful experience on earth. So while “what I do” may look like marketing, events, communications plans, strategy work – experience doesn’t live on that level. Experience lives in the stories we tell, the challenges we set, the purposes we get behind, the choices we make. I excel at learning your business challenges, product attributes, brand essence, competitive marketplace – and translating your business into a vital, living, breathing human experience. To be shared. Collaborated upon. Rallied around.
And here are the jargon-y words so you know what you can hire me for: creative direction, strategy, brand activation, live event design & media, F2F experiences, scripting, speech-writing, digital strategy, culture building, community engagement, gamification strategies, multi-channel marketing, B2B / B2C communications.